A customer is generally defined as a person who buys a good, product, or service. More specifically, customers are people or businesses currently purchasing, have purchased, or may be interested in purchasing a product or service from another individual or company.
CUSTOMER REVIEW :
A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites.
WHY CUSTOMER REVIEW IS IMPORTANAT FOR A BUSINESS?
Customer reviews are important because they set you up for success. Consider that 88% of potential customers trust reviews as much as personal recommendations from friends. Collecting customer reviews about the level of the service you provide and responding to the valuable feedback of your customers, but let’s take a step back to some reasons that highlight the importance of getting customer reviews for your business.
1. Better Understand your Customers Analyzing reviews left by your customers, helps your company understand overall customer satisfaction, as they can provide your business with feedback regarding what your customers truly want.
2. Improve Customer Service By using this insightful information as input, you will be able to improve customer service by quickly and efficiently resolve the issues that consumers faced, thereby creating a positive experience for the consumer and keeping your focus on their needs.
3. Consumers are doing your Marketing for You Positive online business reviews are worth a great deal and can offer your business benefits that a simple marketing campaign can’t. A constant positive image to potential customers and creating continual brand awareness that benefits the business for both the short and the long term.
4. Reviews Generate More Reviews When a business has already received online reviews, it encourages other visitors to leave their own feedback. Just the appearance of several reviews seems to be enough to give new customers the incentive and confidence to submit their own opinion on a particular product or service. Online customer reviews appear to be a great avenue for grabbing consumer’s attention and increasing sales.
The benefit of customer reviews
1. Free advertising and content for your business on another website.
2. Improved customer trust and confidence in your business. This is particularly important for specialist retailers as it can provide an edge over competitors who do not use customer reviews.
3. Potential conversion rate increases due to improved trust and confidence.
4. Potential search engine results rankings improvement. Search engines take the number of appearances of business names into account when generating results rankings. This is increased through posts containing your business name.
5. Improved customer credibility by allowing contrary reviews.
6. Reduction in complaints and returns as customers can see any negative points about products before purchasing.
7. The ability to highlight areas for improvement in your order process.
Many business owners would be unsure about allowing negative reviews to be published about their company. It is important to note that if you continue to improve your order process and communication with customers, the pros of using online customer reviews for both service and products can potentially greatly overcome the cons.
Sonali Subudhi
- Tech Neutron
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