Mautic - An Open Source Emailing Tool

 What is CRM? (CUSTOMER RELATIONSHIP MANAGEMENT) 

Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. 

There are three types of CRM: 

• Operational 
• Analytical 
• Collaborative 

What is mautic? 

Mautic is an Open Source emailing tool developed by a community of developers. The software has all the essential features like lead management, campaign management, contacts and emails and responsive email creation. 

What can you do with Mautic? 

With Mautic, you can: Connect with your contacts over channels like Emails, Text Messages, Social media, and Focus Items. Segment your contacts based on business requirements and personalize your marketing strategy for each segment. Create personalized Campaigns to engage with your contacts.

Mautic help businesses?

Mautic gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. Mautic lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it. 

Mautic can help companies of all sizes drive business growth, and it can be especially beneficial to a small business, where teams often need to find ways to do more with less. If your business is going to last, you know that you need a strategy for the future. You have targets for sales, business objectives, and profitability. But getting up-to-date, reliable information on your progress can be tricky. Mautic system can give you a clear overview of your customers. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more. You can even choose to include information from their public social media activity — their likes and dislikes, what they are saying and sharing about you or your competitors. 

Marketers can use mautic to better understand the pipeline of sales or prospects coming in, making forecasting simpler and more accurate. You’ll have clear visibility of every opportunity or lead, showing you a clear path from inquiries to sales. Some of the biggest gains in productivity can come from moving beyond mautic as a sales and marketing tool, and embedding it in your business – from HR to customer services and supply-chain management. 

How Mautic help your business today? 

1. Make improvements to your bottom line. 

2. Identify and categories leads. 

3. Increase referrals from existing customer. 

4. Offer better customer support. 

5. Improve product and services. 

Mautic email marketing software benefits: 

 Contact List Management :

Contact management could be a headache for any company, especially those that are medium or large as they handle a greater volume of data. It is impossible to manually handle all this information or to review each one of the contacts one by one to modify some characteristic. Through Mautic, any company can easily manage contacts in an automated and streamlined way.

 Contact segmentation :

 Through the Mautic segmentation tool, each company can easily create different audience segments based on the behavior of the contacts and their interests. This allows you to customize the campaigns according to the group of people to whom they are directed.

 Prospect appraisal :

Tracking the behavior of prospects is essential to analyze and determine the effectiveness of marketing campaigns, and this is something that can also be done from Mautic.

 Personalized Experiences :

Mautic templates facilitate the creation of marketing campaign emails by offering different templates that can be customized to the needs of your company. It allows you to build attractive content not only by adding text but also photos and hyperlinks, showing a totally dynamic content.

Sonali Subudhi - Tech Neutron